Association of Children's Museums | Museums for All

Work with the Association of Children's Museums (ACM) began with a full rebrand, inclusive of a logo redesign and identification of a new color palette. ACM's rebrand was first publicized in the redesign and refresh of its website. Brand momentum has been maintained through social media management, publication of ACM's member magazine, trade show booth design, coordinated projects with Nickelodeon, exhibit toolkits, and the showcasing of academic research surrounding play. 

Museums for All is a national access initiative that is administered by ACM. Through Museums for All, those receiving food assistance (SNAP benefits) can gain free or reduced admission to more than 1,200 museums throughout the United States simply by presenting their SNAP EBT (Supplemental Nutrition Assistance Program Electronic Benefit Transfer) card. Contracted work is primarily consultative in nature, inclusive of strategy development  for prospecting, visitor communication, and partnership with aligned government agencies.

In my role, I oversee and project manage all marketing initiatives for both ACM and Museums for All. I lead discovery sessions, present on behalf of both entities, and write all proposals and communication plans.