International liquid terminals association

The contract for the International Liquid Terminals Association (ILTA) is inclusive of content creation, social media management, creation and distribution of weekly and monthly newsletters, media relations, and coverage of the annual ILTA Conference & Trade Show.

The growth of ILTA's social media channels, both in followers and engagement, is a true testament to the success of our continued partnership. The number of followers across LinkedIn, Facebook, and X has more than doubled, and after three years of consistent social media strategy implementation, there is an obvious correlation between increased audience engagement and membership participation in association initiatives.

In 2024, ILTA celebrates its 50th anniversary, requiring additional and more aggressive promotion of its annual conference and trade show. On-site social media management and content creation will now involve full-scale video production. In addition, media relations has been added to our scope of work, inclusive of an in-depth media partnership assessment, i.e., contract fulfillment and receipt of desired coverage.

I oversee and project manage all marketing initiatives for ILTA. I have personally worked with ILTA for the past six years, primarily in the realm of brand experience. Due to our close relationship and continued success, I am much more hands on in our daily work—social media content creation and newsletter article curation—as compared to other brands. In addition, I have recently been asked to be the point person for all of ILTA's media partnerships present at the ILTA 2024 Conference & Trade Show.