West michigan woman

West Michigan Woman is one of three publications owned by Serendipity Media. In its 12th year of publication, it continues to be a free bimonthly magazine, mailed to approximately 11,000 women throughout West Michigan. Because the magazine is funded entirely by advertising revenue, the Serendipity Media sales and marketing teams collaborate regularly to develop promotional campaigns defined by the content of each issue.

The marketing team is not only responsible for advertiser lead generation, but also for the overall maintenance of the West Michigan Woman brand—as well as the promotion and publicizing of all magazine content. Ongoing marketing tasks include: social media management, website maintenance, email marketing, and weekly newsletter creation and distribution. In addition, the marketing team leads event creative and event promotion, assuming responsibility for all event logistics and comprehensive attendee communication.

The Brilliance Awards is West Michigan Woman's largest annual event. Designed to recognize the dynamic talent, spirit, and intellect of those who tackle issues facing professional women, the Brilliance Awards begins with award nominations in January and culminates in an inspiring evening event in May, complete with approximately 400 attendees, all enjoying dinner, networking, and powerful stories of triumph and impact.

As the Marketing Director for West Michigan Woman, I am responsible for maintaining, growing, and elevating the brand as a whole. I work directly with West Michigan Woman's Managing Editor to brainstorm and solidify magazine content—in addition to writing, presenting, and initiating all marketing strategies, both for the magazine and associated events. I oversee implementation of all marketing and communication tactics and am often the "face" and literal voice of the brand at local events and on West Michigan Woman's social media channels.